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Economics and Value Systems of Indigenous Tourism

Rio+20 : People protest against the current economic system

For traditional Indigenous communities, success and a rich life are not always measured primarily by the accumulation of money and assets. Indigenous people often prize most their people, cultural traditions, natural landscapes and waterways. Money is important in creating a sustainable Indigenous tourism enterprise or a local economy, but likely not with a strong central focus on profit margins. If the cost of developing a tourism enterprises includes threats to people, cultures and homelands, Indigenous communities are apt to forgo the enterprise or seek alternatives.

Understanding these perspectives is important to the travel/tourism businesses intending to develop enterprises in partnerships with Indigenous communities or individuals. Stimulating the growth of Indigenous tourism is the heightened public interest in finding those once-in-a-lifetime cultural experiences.

WINTA will be at the Adventure Travel World Summit in Killarney, Ireland, this October 5-9, 2014, to facilitate a round-table discussion that will highlight the potential contrasts between the business and economic pursuits of travel/tourism business and those of Indigenous communities. Facilitators will introduce actual cases that represent some of the business and economic challenges that may be found in Indigenous communities around the world. Members of the audience will participate in the discussions and perhaps introduce their own relevant experiences with Indigenous communities and individuals. This session may also provide the opportunity for some to discuss the features of the “quadruple bottom line“.

Contact for Further Information:

Mr Ben Sherman, Chairman WINTA: